ISEQ Logo: Art from Recycled IBM Components

Well, it’s finally been revealed during the 7th annual meeting of ISEQ Pôle d’excellence de l’Industrie des Systèmes Électroniques du Québec. This logo was ordered many months ago, following the inauguration of a site in Sherbrooke last year, where my first logos were unveiled.

The IBM Connection

Due to the proximity (and not just geographically) with IBM, Alexandra Tolza asked me to maximize IBM used parts to create that logo. This challenge pushed me to source authentic IBM components, transforming obsolete technology into a meaningful piece of art that represents the electronic systems industry in Quebec.

The logo showcases various electronic components - circuit boards, connectors, and other hardware pieces - carefully arranged to spell out “ISEQ” while maintaining a cohesive aesthetic. Each component tells a story of technological evolution, repurposed into a symbol of innovation and sustainability.

Crossing the Atlantic

Thanks to Valentino GAMBUTO for his superb wooden crate that allowed this logo to travel safely across the ocean on a boat. The journey from Europe to Quebec required careful planning and packaging to ensure every component arrived intact.

Acknowledgments

Special thanks to my Quebec colleagues Anderson Almeida, CPI, ATD, PMP and Nicolas Gruselle for their great logistic support. Their coordination made the unveiling at the ISEQ annual general assembly a memorable moment, celebrating the intersection of art, technology, and environmental consciousness.

This project represents more than just a logo - it’s a statement about the circular economy in the electronics industry, demonstrating how end-of-life components can be given new meaning and purpose through creative reimagining.